BRAND LICENSING AGENCY
BUILT FOR
THE LONG GAME
Zone 2 Licensing sits between your brand and every licensing negotiation. We help build the brand engine that compounds into long-term growth.
Who We Are
10+ Years in Licensing
$1B+ Licensed Retail Sales
Experience
Revenue
Long-Term Growth Mindset
100% Founder Led
Discipline
Representation
Strategy & Planning
We identify the categories, partners, and opportunities with the greatest potential to grow your brand while protecting its long-term equity.
WHAT WE DO
Full-Service Licensing Representation
We handle the entire licensing lifecycle - from strategy through deal execution through program management. You focus on your brand. We handle everything licensing.
Deal Execution
Complex negotiations are our sweet spot. We structure royalty rates, net sales definitions, audit rights, and other critical terms to protect your business and maximize every deal.
Program Management
Licensing requires ongoing attention. We manage compliance, royalty reporting, forecasting, product development and more to keep programs on track.
Most licensing mistakes don't look like mistakes.
A royalty rate that's 2% too high. A licensee who produces unapproved products. An audit that surfaces $1M in penalties. These aren't edge cases. They're what happens when brands enter licensing negotiations without someone who has seen every move the other side makes.
We don't just represent brands; we protect them from the mistakes that turn a good deal into an expensive one.
Deal Experience
Dove x Crumbl, Popsicle x C4, CPK Salad Dressings, KITH x The Simpsons, Dove x Bridgerton, AminoLean x ICEE, and many more. Extensive experience in CPG, apparel, toys, collaborations and home.
Licensing Out
You have equity in your brand name and want to generate licensing revenue through strategic partnerships. We identify the right licensees, negotiate the right terms, and manage the program.
Challenger Brands
Fast-growing brands that need licensing sophistication without enterprise overhead. You get a senior operator who has negotiated with the biggest players in the industry.
Built for Brands that Think Long Term
WHO WE SERVE
Licensing In
You want to use external IP to drive sales. We evaluate the right properties, negotiate fair royalty rates, and protect you from the structural mistakes that turn a good deal into an expensive one.
Established Brands Scaling
Brands with existing licensing programs that need tighter management, better terms, or a strategic reset. We audit what you have, identify the gaps, and build from there.
A Founder Who Has Been in Every Room
Zone 2 Licensing was founded by a licensing executive with over a decade of experience closing deals across every vertical - CPG, beauty, wellness, apparel, home, toys, and more.
Before Zone 2, he built and led the CPG licensing division of a New York agency, managing relationships with global brands like Unilever, growing the division into one of the agency's primary revenue engines.
Studio Negotiation
Licensing agreements with Disney, Universal, Warner Bros. and major entertainment IP holders on both sides of the table. Seen firsthand what happens when brands enter these deals without the right representation.
Growth Mindset
Zone 2 training is the aerobic base that builds the engine for sustained performance. That's how we build licensing programs. We bring the same patience and methodical approach to every client engagement.
New York | Los Angeles
Operating at the center of the licensing industry with relationships across brands, agencies, licensees, and entertainment companies.
GET IN TOUCH
READY. SET. GRow.
Whether you're evaluating a licensing program for the first time or looking for better representation on existing deals - the conversation starts here.